Afium.nl a building materials shop in Netherland

The Story

1. In short: the development team hired us via upwork to set new standard of their online store
2. Their development team hired OpenCart development before: but: it was not really skilled thei said
3. They post project on upwork: and in short: they hired us after series of discussion
4. They talked about custom advanced option that complicated, new style for website. etc

Our Solution

1. Make OCMOD modification for hardcoded modification on product option

• Their option customization was hardcoded before: and we tackle this by took the original code back and create OCMOD modification instead
• For many files like controllers, model and of course template.
• So: Whenever they want to upgrade: the customization keep in place: since it helds virtually via OCMOD

• We answer this by using Journal theme + tailored UI/UX enhancements
• But: not leaving their original color scheme and old images.
• As well as for new mega menu that triggered both from horizontal and vertical category menu.

3. SEO Enhancements

• SEO came with many factors
• We started it with good SEO URLs.
• Product catalog URL: {website.com}/products
• Product page URL: {website.com}/products/{product_url}
• Example:
  • Product catalog page: https://development.afium.nl/producten
  • Product page: https://development.afium.nl/producten/eur79-per-paneel-supermat-60x280-cm-zilver-eiken-akoestische-wand-panelen-lattenwand-met-vilt
• Category URL structure: {website.com}/{category url}/{sub category url}/{sub category url}

• Then we installed our 2 Google Extension:
  1. Google Structured Data
  2. Google Tag Manager

4. The Blog